SMU · 40 student interviews · week 5

Every question you'll actually be asked. Nothing you won't.

Banking, consulting, real estate and five more tracks — rebuilt as one ordered path instead of twelve tabs, four PDFs and a 400-question guide you were never going to finish. Every question on it came out of a real interview debrief with someone who sat that seat this cycle or last.

8
Career tracks
40
Technicals, answered
64
Path steps
$0
For students
interviewdesk/investment-banking
Readiness0%
Tracks

Investment Banking

Readiness
0%
Recruiting timelinesample
Sep 08
Applications open
Oct 02
Online assessment
Oct 21
First round
Nov 14
Superday
23days until your first round — the path below is paced to fit.
Coverage by area
Up next
Activitysample
6day streak
01The problem

Students aren't short on resources. They're drowning in them.

Four weeks of interviews with SMU students who were recruiting or had just finished. The same three things, every time.

01

No starting point

Quizlet decks, the BIWS 400, three primers, a friend's Google Doc from two cycles ago. Nobody could tell which of it mattered for the seat they wanted.

"I didn't know what I was supposed to know."
Junior · IB recruiting
02

Written for "finance"

A real estate analyst and a consulting first-year get handed the same four hundred questions. Most of them will never be asked in either seat.

"Half of it didn't apply to me and I still studied it."
Senior · CRE
03

No finish line

Prep feels infinite because nothing tells you when you're done. Students wanted an end more than they wanted additional content.

"I just wanted to know if I was ready."
Sophomore · diversity program
02Where the questions come from

Written by people who sat in the chair. Last cycle, not last decade.

The guides everyone studies are anonymous, undated and written for "finance." Every question on this desk is traced back to a specific interview a real person actually sat — who was asked it, for which seat, in which round, in which cycle.

01

The debrief

We sit down with someone within a week of their final round, while the detail is still sharp, and walk the whole loop: what was asked, in what order, what they fumbled, and what the interviewer pushed back on.

02

Tagged to a seat

Each question is tagged with the firm type, group, round and cycle it came from. That tag is what decides which track it lands in — not a guess about what "finance people" should know.

03

Answered by someone who got it right

The written answer comes from a person who gave that answer and moved to the next round, then gets checked by someone currently sitting in that seat. The desk notes are their words, not a textbook's.

04

Re-verified every cycle

We re-run the list each recruiting season. Questions that stop getting asked get retired instead of accumulating — which is the only reason the bank stays small enough to actually finish.

40debriefs so far
8tracks covered
0questions without a source

Just finished recruiting? We want your loop. Contributors are analysts and interns from the last two cycles — banking, consulting, real estate and markets — and the next cohort of debriefs opens now.

Share a debrief
03What's on the desk

Six things, built properly. Not six hundred, loosely.

Students told us the product that wins streamlines rather than adds. Everything here earned its place in an interview.

01

A guided prep path

An ordered, finite checklist for your track — from "know the three statements" to "run a live mock." You always know the next thing to do.

02

Track-specific technicals

Only what gets asked in your seat, because every question is tagged to the round it was actually asked in. Banking gets accretion/dilution. Real estate gets debt sizing. Consulting gets case math.

03

Behavioral story builder

Build four reusable STAR stories once, then map them onto the twenty behavioral questions you'll actually face.

04

The Brief

A weekly three-minute market read written for your track, so the markets question is one you look forward to.

05

Readiness, as one number

Every action you take moves one score. What's done, what's open, how ready you are — instead of a pile that never feels finished.

06

Paced to your calendar

Sophomore programs, junior summer, full-time off-cycle. The path adjusts to the number of weeks you actually have.

04Pricing

Students never pay. Someone else does.

Week 4 told us willingness to pay is thin — students expect prep to be free or covered by tuition. So we put the price where the budget already is.

Students
Freeforever
Everything on the desk, every track, no trial and no card.
  • All 8 career tracks
  • Every technical and behavioral set
  • The Brief, weekly
  • Readiness tracking
Campus groups
$399/ semester
For finance clubs, business fraternities and career centers running a cohort.
  • Cohort readiness dashboard
  • Workshop kits, ready to run
  • Co-branded onboarding
  • Unlimited members
Employers
Custom
For firms that would rather interview candidates who already know the basics.
  • Shape the question sets
  • Signal what you screen for
  • Reach candidates pre-round-one
  • Sponsored track placement
Campus pricing is what we're testing this semester — first five chapters get the pilot at cost.
05Customer discovery

Every line of this came out of an interview. Not a whiteboard.

One assumption tested per week, each week's answer setting up the next week's question.

Week 01

Is the problem real?

Asked students recruiting for finance what the most helpful tool would be, and which part was hardest.

Result
Overwhelmed by volume, not starved of it. The gap is organization.
Week 02

What do they use now?

Each of us interviewed someone who had been through finance recruiting end to end.

Result
Quizlet, BIWS 400, PDFs, primers. Constant jumping; most of it too deep.
Week 03

What belongs in one place?

Showed the concept to students across different corners of finance and watched what they reached for.

Result
Strong pull toward career-specific paths over a bigger question bank.
Week 04

Which features, and would they pay?

Asked what they'd use most, how much customization they wanted, and what they'd pay for it.

Result
Customization beats volume. Willingness to pay is thin — students expect free.
Week 05 · now

Will they actually use it?

Putting a working desk in front of students and watching whether anyone comes back to it twice.

Open
Free for students. Campus groups and employers as the side that pays.
06Stakeholders

Students use it. Campus groups spread it. Employers shape it.

Career centers, business fraternities and finance clubs already do this by hand — and can't give every student unlimited one-on-one prep.

End users

Students

A guided path for their track, free — whether that's a sophomore chasing a diversity program or a senior recruiting off-cycle.

  • One place instead of twelve tabs
  • Only what gets asked in their seat
  • A readiness number they can trust
Recommenders

Campus groups

A prep tool they can hand a whole cohort, plus workshop material that doesn't get rebuilt every semester.

  • Cohort dashboards and workshop kits
  • Consistent prep across every member
  • Pay for access, or just recommend it?
Influencers

Employers

Better-prepared candidates, and a channel to signal what they actually screen for. The question sets stay honest because the people asking them help write them.

  • Show what a real answer looks like
  • Reach candidates before round one
  • Peer, AI or employer feedback?

Get on the desk before recruiting season does.

First cohort is opening now. Tell us your track and we'll build that path first.

Free for students at launch · one email when your track opens · no spam